Sprint Lead

Focused, 2–6 week support for teams that need help delivering clear outputs

Hyundai Commission: Cecilia Vicuña: Brain Forest Quipu Installation View at Tate Modern 2022. Photo © Tate Photography (Matt Greenwood)

Choe U-Ram, Round Table, 2022, aluminum, artificial straw, machinery, motion capture camera, electronic device, 110 x 450 x 450 cm. Image provided by MMCA.

Sometimes the need is not ongoing support—it is a reinvigoration. A sprint is designed for teams that need to solve a specific problem quickly, design the right tool or framework, or get a project into a stronger and more usable state.

I lead focused engagements for organizations that need a senior operator to step in, assess what is working and what is not, and deliver a concrete improvement over a short timeline. The work is scoped, fast-moving, and built around a clear outcome.

Best for

Teams that need a reset, audit, or rebuild
Projects with a defined short-term goal
Organizations preparing for a launch or transition
Leaders who need outside support to quickly improve an existing workflow, tool, or process

What I help with

Audits and strategic assessment
Workflow and tool redesign
Launch planning and rollout support
Content and communications structure
Internal systems improvement
Recommendations grounded in real usage and observation

What this unlocks

Faster execution on time-sensitive projects
Better workflows, tools, and team coordination
Stronger launch readiness and clearer ownership
Measurable output gains in a short period of time

Get Started

Sprint engagements are typically scoped over 2–6 weeks with a clear beginning, middle, and end.
All opportunities begin with a short conversation. Email to start.

Yunchul Kim, Chroma V. Korean Pavilion, 2022. Courtesy of the artist. Photo by Roman März.

Case Study: Hyundai Artlab

Impact highlights

Perform a team-wide audit to understand pain points of design, program, and product launch pipeline
Present, pitch, land, train, and implement a new team-wide CRM
Provide as-needed content strategy, editorial leadership, and copy
Trained and implemented CRM that doubled the content and product output in half the time in just one month
Successfully launched new marketing initiatives on the site, including the Artlab Editorial Fellowship and Virtual Horizons

For Hyundai Artlab, I was brought in for a focused engagement to review how the team’s content and launch pipeline was functioning, identify bottlenecks, and improve the systems supporting the work. The project included auditing the existing workflow, reworking the underlying tool structure, launching a more usable system, and observing performance over time to understand what was actually improving.

Because the engagement was bounded and practical, the work was able to move quickly: assess the current state, redesign the process, implement the new setup, and measure whether it increased output and usability. The result was a more functional operating system for the team and a clearer path for executing content and related deliverables more efficiently.

A typical engagement usually looks like:

Current-state audit
Recommendations and prioritization
Workflow or system redesign
Implementation of key improvements
Rollout support
Observation period and light performance review final summary with next-step recommendations

An ideal client usually looks like:

A team with a specific problem that needs to be solved quickly
An organization preparing for a launch, reset, or workflow overhaul
A leader who wants outside perspective plus hands-on implementation
A project with a clear scope, short timeline, and desire for measurable improvement

Email to get started.